The Marketing Word | Differentiation Marketing

TAG | author rank

Article MarketingUsing articles to drive traffic to your website was a win/win marketing concept at its best.  You submitted articles to content directories, publishers picked up free articles and in return, they ran your author’s bio with your article, adding to your credibility and driving targeted traffic back to your website or offline business.  But then article marketing fell into disfavor. The Great Google decided articles weren’t all that important in providing the information that people wanted.  It (GASP!) changed its algorithms and articles didn’t skew as high in the organic searches.

Well, everything old is new again, ain’t it? Once again, the great internet wheel of fortune has completed its turn and articles are ranking higher again.  But with a little different twist.  Google has gotten smarter, refined its algorithms and now is tying together content with the authors of that content.  In short, Google has managed to find a way to rank the value of the content you provide, make connections among all your published web content and evaluate this information. Your “grade” will affect your page rank.  Tie it all up in a big bow, and Google calls it “Author Rank.”

What does this mean to you? It means that if you provide high-quality, useful content, through articles, blog posts or any web content, your information is going to come up higher in Google search than someone who is merely “phoning it in” i.e., putting out a series of superficial, low-quality articles.  Original content will be rewarded. Those who were merely gaming the system will be thrown into the Google dungeon.

The best part of this is that Author Rank is still being rolled out. It’s in testing stages and that means you can get a jump on your competition by creating a library of high-quality articles NOW.

A FaceBook friend, Steve Eason, posted a great guide to setting yourself up to take advantage of author rank.  Click this link to get a jumpstart.

If you want to learn more about how you can use article marketing in your business, tune in to my webinar on Wednesday, December 5th, 2012 at 9:00 pm Eastern.  I’ll be talking about how article marketing works, how to come up with topics that people are searching for, easy ways to write articles and fill you in on Author Rank.  You can register by clicking this link:

Here are just a few of the topics the webinar will cover:

  • What is Article Marketing?
  • Article Marketing Strategies -- Using the Google Keyword Tool and Spoking Your Articles
  • Easy Ways to Write Articles

I'll also post a link during the webinar with a list of sites to show you where to submit articles.

If you haven't been using article marketing as part of your business marketing mix, now is the perfect time to put this ball into play.


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