The Marketing Word | Differentiation Marketing

TAG | buying decision

Stand Out Marketing

FACT:  WOMEN MAKE 70% – 80% OF ALL RETAIL BUYING DECISIONS.

Women use different language, have different expectations and are attracted by different color schemes than men.

FACT:  YOUR BRAND IS NOT YOUR LOGO, COLOR SCHEME OR COMPANY  NAME.

Your brand is the experience your clients and prospects have every time they deal with your company.

FACT:  YOUR CUSTOMERS ARE ASSAULTED BY 3,000 MEDIA MESSAGES A DAY.

You need to stand out from your competition and stand above all the marketing messages that people are assaulted by every day. 

FACT:  THE MARKETING LANDSCAPE HAS CHANGED AND YOU NEED TO CHANGE WITH IT.

Americans have been hit hard with job losses, housing losses and retirement losses. There is a shift occurring in the way your customers, male and female, buy. 

  • Have you anticipated the new needs of your clients?
  • Can you differentiate yourself to stand above your competition?
  • Are your marketing efforts doomed to fail?

GET YOUR MESSAGE HEARD!

 I'll be bringing you low-cost to no-cost marketing strategies, copywriting tips and techniques and innovative methods to get your message through the clutter, online and offline.

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June 2017
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