The Marketing Word | Differentiation Marketing

TAG | from idea to income

So many ideas…so little time

If you’re like I am, you probably have at least half a dozen ideas or projects that you want to do.  But there’s only so much time in the day.  How do you choose which idea to implement first?

Here’s my personal criteria for ideas:

1. How quickly can I implement this idea?

What are the specific tasks needed to bring this idea to the real world?

Can I do it myself or will I need help in the form of graphic designers, manufacturers, expert information, technical support, etc?

2. How much will it cost to implement this idea?

Do I have the money to finance this myself?

Can I raise the money either through private sources, conventional lenders or crowd sourcing?

3. What is the potential Return on Investment?

Will this idea, properly implemented, make money?  If so, how much money and will it be enough to make this a worthwhile endeavor?

4. How fast will the money come in?

Can this idea be implemented and marketed quickly?

Does the market for this idea have to be made or does it already exist? (If it has to be made, I will probably kill the idea at this point.)


In the Clearwater, FL area? 

If you have an idea (or many ideas) but don’t know where to start, join Dan Stojadinovic and me for a one-day seminar.  We’ll show you the exact blueprint that we use to get ideas from our brains to our bank accounts.

Go to to find out more and to register.

Don’t wait until the last minute.  Seating is limited to only 30 people, first come, first served.   There will be no videotaping of this event, no live streaming.  This is a closed door session.

Remember: Every great accomplishment began with a single idea.  What's yours?

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February 2018
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